Purpose

This guide was created to help all stakeholders communicate the complexities of antimicrobial resistance (AMR) and align around key messages to promote coherent policy and decisive action.

Background & Contributors

In 2024, the United Nations Foundation, with funding from Wellcome, led a strategic communications effort in preparation for the 2024 UN High Level Meeting on AMR. The AMR Communications Coalition (AMR-CC) was formed as a time-bound partnership of over two dozen diverse experts representing a range of sectors, disciplines, and geographies. The AMR Messaging Guide that resulted from this partnership was first launched in September 2024 and offered a full view of the entire landscape of AMR priorities. The Guide was – and still is – an open resource for use by all, with or without citation.

Developing the AMR Messaging Guide

Through a series of group and individual consultations with AMR-CC representatives in the first half of 2024, the UN Foundation collected, analyzed, and distilled major thematic groupings of AMR priorities. Dozens of sub-themes were also identified, and corresponding messages and data points were developed for each sub-theme. This comprehensive mapping was presented in a series of materials in September 2024.

Since then, the AMR Messaging Guide has been updated to include new sub-themes, fresh data, and related references in the 2024 Political Declaration on AMR. The content also got a polished new look. The final product of the AMR-CC  – this website – was produced in May 2025 with the intent of providing an evergreen resource to guide strategic communication on AMR.

Clear and effective communication is one of the keys to unlocking the AMR problem. This resource aims to sustain alignment in communications to help translate global commitments to global action.